Celebrated homegrown goal keeper and currently General Manager of AFC Ajax, Edwin van der Sar, wanted to have a short inspirational film he could play before any of the presentations he is called to give around the world. He wanted to have something of a tool with which to set the mood and remind everyone present of who he is and what he is exactly representing. If, in the far-off chance anyone sitting before him could ever forget such a thing. And for this AFC Ajax turned to The Butch Collective in 2016.